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UC to Step Up Recruitment Efforts
Underrepresented Minority Applicant Numbers Decline

By Jesus Mena, Public Affairs
Posted January 20, 1999

Prompted by a decline in the number of freshman applications for 1999 from underrepresented minorities, campus officials said Wednesday they will intensify their efforts to recruit minority applicants in the coming year.

Among California residents applying for admission, the number of African American applicants declined from 1,073 in fall of 1998 to 959 for fall 1999 (a 10.6 percent decline). Chicano applicants dropped from 2,117 to 1,794 (a 15.3 percent reduction).

"The numbers leave us unequivocally dissatisfied," said Genaro Padilla, vice chancellor for undergraduate affairs. "We must do more.

"We are reassessing our recruitment strategy in order to improve long-term application rates," said Padilla. "This past fall we increased our recruitment efforts but apparently those aggressive campaigns were not sufficient."

Padilla stressed that diversity remains of paramount importance to Berkeley. "We need to get the message to students, parent, principals and community leaders that Berkeley is giving minority applicants every opportunity it can to get in the door and succeed," he said.

Bob Laird, director of Undergraduate Admissions and Relations with Schools, said his office for the first time in November conducted receptions targeting African American and Chicano applicants in Southern California. The Southern California staff also placed more emphasis on community college outreach.

Laird said that the percentage of underrepresented minority freshman applicants fluctuates from year to year on the campus.

Applications for spots in the fall 1999 freshman class at the Berkeley are up 4.1 percent from last year.

Overall, 30,303 individuals applied for freshman admission for the fall 1999 semester -- an increase from 29,114 applications from fall 1998. Of the total application pool, 23,811 were California residents.

Of the California residents, there were 716 Latino applicants, down from 739 in fall 1998 (a 3.1 percent decline). There were 122 American Indian applicants, down from 143 (a 14.7 percent drop).

Laird stressed that underrepresented minorities continue to apply to Berkeley in relatively large numbers. Nearly half of the African Americans who apply to the UC system make Berkeley their choice. Nearly one-third of Chicanos who apply to the nine-campus system do the same. Berkeley is the second most popular UC campus for African Americans.

Other application statistics announced on Wednesday showed that the number of students applying for transfer from other colleges and universities rose to 7,494 -- up 10.2 percent from 1998 when the campus had 6,801 transfer applicants. Of that total, 5,082 applicants are United States residents from California community colleges. The percentage of underrepresented minorities in that transfer pool increased over last year.

Of the fall 1999 California resident freshman applicant pool, 39.7 percent, or 9,454 applicants, listed their ethnicity as white or other, (an increase of 18.8 percent from fall 1998). Asian Americans constituted 32.2 percent of the pool, or 7,664 applicants (a rise of 9.9 percent). Filipino Americans, counted separately, were 4.6 percent of the total, numbering 1,086 (a 10.7 percent increase). African American applicants made up 4.0 percent of the pool; Chicanos were 7.5 percent, Latinos 3.0 percent and American Indians 0.5 percent.

Applicants who declined to state their ethnicity constituted 8.5 percent of the total or 2,016 (a decline of 40.7 percent). It is likely that the increase in white and Asian American applicants is tied to the sharp percent drop in the number of students who declined to state their ethnicity.

Laird said the applications next will be read at least twice in the next few months. Letters informing applicants of their admission to Berkeley will be mailed at the end March.

"Once the admit numbers are determined," said Laird, "this campus will undertake a very aggressive effort to ensure that every possible underrepresented admitted applicant ultimately chooses Berkeley as the place to study."


January 20 - 26, 1999 (Volume 27, Number 19)
Copyright 1999, The Regents of the University of California.
Produced and maintained by the Office of Public Affairs at UC Berkeley.
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