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Crisis, strategic and emergency communications

Strategic communications

Did protesters just arrive at your building? Have negative headlines about your department suddenly appeared in the news? Has tragedy struck your part of the campus today?

Immediately call the Office of Public Affairs' Strategic Communications team – Dan Mogulof, executive director (510-642-3715), or Janet Gilmore, associate director (510-642-5685). They will gather facts, provide advice and come up with a quick and helpful plan for handling media inquiries.

Similarly, if you are anticipating controversy in your department that might wind up in the news, contact Strategic Communications for help mapping out a strategy. Advanced planning pays off.

Emergency communications

In the event of a major earthquake or fire, or any other campus or regional emergency, the Office of Public Affairs plays a lead role in communications with the campus community and the public. In an emergency, up-to-date information will be available from these primary sources:

Contact Media Relations