Crisis, strategic and emergency communications
Crisis communications
Did protesters just arrive at your building? Have negative headlines about your department suddenly appeared in the paper? Has tragedy struck your part of campus today?
Call Media Relations immediately at (510) 642-3734. We will gather facts, provide advice and come up with a quick and helpful plan for handling media inquiries.
Strategic communications
Will you be announcing a major research breakthrough in the coming months? Are you anticipating controversy in your department that might wind up in the news? Are you about to receive a significant gift that will fund something unique on campus?
Advanced planning for major announcements pays off. Call Media Relations at (510) 642-3734 for help mapping out a strategy to make the most of your impending news.
Emergency communications
In the event of a major earthquake or fire, or any other campus or regional emergency, the Office of Public Affairs plays a lead role in communications with the campus community and the public. In an emergency, up-to-date information will be available from these sources:
- http://emergency.berkeley.edu
- UC Berkeley's home page, http://www.berkeley.edu (if the campus network is operational)
- Campus emergency hotline, (800) 705-9998
- Radio broadcasts on KALX 90.7 FM and KCBS 740 AM
