Media training
Media Relations provides small group workshops for faculty members and others in the campus community who have regular opportunities for media interviews, helping them become more effective and comfortable with reporters. The sessions cover such topics as when it's worthwhile to work with the news media, what to do when a reporter calls, how to develop effective talking points, and special tips for broadcast interviews. Trainees also participate in "before" and "after" on-camera mock interviews.
To inquire about upcoming media training sessions, contact Roxanne Makasdjian at 642-6051, or roxannem@berkeley.edu.
Contact Media Relations
"This was perhaps the most helpful training course I've ever taken on campus. It was loaded with practical information that is immediately applicable to my position. The instructors were informed, experienced and pleasant. The course moved quickly but not too quickly."
—Mark Frieberg, director of UC Berkeley's Office of Environment, Health & Safety
"I benefited greatly from the methodology you presented and the 'before and after' interviews. How I wished I had known you (and all the material you covered) earlier, 15 years earlier!"
—Connie Chang-Hasnain, professor of electrical engineering and computer sciences
"Very helpful stuff. I got a lot out of it, and was sorry it was over so soon. I would have kept going for as much as you had to say — it was just great. By the way, the taped examples of 'what to do' and 'what not to do' really stuck with me."
—David Wagner, assistant professor of electrical engineering and computer sciences