UC Berkeley Media Relations is here to help you get your news to local, national and international media. We'll work with you to identify newsworthy events, then determine the best way to release the story, provide you with tips on how to interact with the media, and tap our extensive list of media contacts to get the word out.
One our most frequent communication tools is the press release, produced in consultation with you. It's written as a news story, with quotes from the involved parties and with context about the news. Another tool is a media advisory, which quickly lists the "who, what, where and when" of your information. Other campus news might merit a press conference, or having us pitch your story by phone or e-mail to a select reporter or two.
You'll find related information through the following links: