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MEDIA ADVISORY

ATTENTION: ENVIRONMENTAL AND BUSINESS WRITERS

09/25/00
Contact: Media Relations
(510) 643-5651



WHAT:

"Maximizing Shareholder Value: Lessons from the Natural World," the fifth annual Industrial Ecology conference.

Leaders in business, education, government and the environment will discuss sustainability, ethical leadership, recycling, extended product responsibility, and corporate social responsibility.

 
WHEN: Oct. 5-8, 2000.  
WHERE:

The University of California, Berkeley's Haas School of Business, on Gayley Road between Hearst Avenue and Bancroft Way.

Check the Web site for final locations at school, which is hosting the conference.

 
WHO: Tentative participants include David Brower, founder of the Earth Island Institute; William Coors, chairman and president of Coors Brewing; Michelle Perrault of the Sierra Club; and leaders from Ford, Royal Dutch Shell, IBM, Calvert Investment Group, Rainforest Action Network, Nike, Mitsubishi, Silicon Valley Toxics Coalition and others firms and organizations. Global Futures is sponsoring the conference.  
CONTACT: Publicist Cate Gable at (510) 644-0193 or cgable@axioun.com. For details, see www.globalfutures.org/ie2000.htm.