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Media Advisory

Web summit on aging to launch tomorrow
 

19 February 2008

ATTENTION: Demography, lifestyle, health care and social welfare reporters, editors and broadcast media

Contact: Yasmin Anwar, Media Relations
(510) 643-7944 yanwar@berkeley.edu


WHAT
A press conference to kick off the University of California, Berkeley's first online summit on how to get ahead of a tidal wave of 78 million aging Baby Boomers and create aging-friendly communities. UC Berkeley's pantheon of experts on aging will talk about the pressing need for America to prepare for the so-called "silver tsunami."

More than 1,000 people across the globe have signed up for the Aging-Friendly Communities Web conference, which runs for three consecutive Wednesdays from Feb. 20-March 5. For more details, see a press release and short video at: http://www.berkeley.edu/news/media/releases/2008/02/12_aging.shtml.

WHEN
Tomorrow, Wednesday, Feb. 20, 9-10 a.m.

WHERE
Social Welfare Library, Room 201, Haviland Hall. See campus map at:http://www.berkeley.edu/map/.

WHO
UC Berkeley experts at the press conference will include:

  • Ronald Lee, demographer
  • William Satariano, epidemiologist
  • Paola Timiras, molecular biologist
  • Andrew Scharlach, gerontologist

DETAILS
The press conference will begin with a 2-minute video on aging-friendly communities in the Bay Area, followed by short presentations from the experts on aging. At 9:50 a.m., Scharlach, a professor of social welfare, will officially launch the summit from a computer at his office across from the Social Welfare Library.

VISUAL MEDIA:
Video of various aging-friendly activities at the Fremont Senior Center will be made available to broadcast media. For more information, contact Roxanne Makasdjian at (510) 642-6051 or roxannem@berkeley.edu.