University of California at Berkeley

New Books

  • Carol Stack, an anthropologist and professor of education and women's studies. "Call to Home" describes the reverse migration of more than a million blacks to the South since 1975.

  • Richard Black, director of financial aid. "The Complete Family Guide to College Financial Aid" outlines common-sense strategies to get the most out of student financial aid.

  • Catherine Gallagher, professor of English. "Nobody's Story: The Vanishing Acts of Women Writers in the Marketplace," a cultural history of the novel in 18th Century England, focuses on the careers of five influential women writers.

  • David Aaker, professor at the Haas School of Business. "Building Strong Brands" uses case studies to show how to create strong brand identities, manage extended systems of subbrands, develop brand equity measures and organize for brand building.

  • George Lakoff, professor of linguistics. "Moral Politics: What Conservatives Know That Liberals Don't" proposes that conservatives and liberals split the political world into opposing camps, based on different ideals of family life.

  • Jewelle Taylor Gibbs, professor of social welfare. "Race and Justice: Rodney King and O.J. Simpson in a House Divided" provides a journey through each trial and reaches the conclusion that blacks and whites live in two different worlds.

  • Claude S. Fischer, Michael Hout, MartĚn S·nchez-Jankowski, Samuel R. Lucas, Ann Swidler and Kim Voss, professors of sociology. "Inequality by Design: Cracking the Bell Curve Myth" analyzes genetic theories of inequality and concludes that class inequality is greater in this country than in any other industrialized nation.

  • Robert Alter, professor of comparative literature. "Genesis," a new translation of the Biblical story, emphasizes its literary and narrative qualities.

  • Robert Hass, professor of English and U.S. poet laureate. "Sun Under Wood," is Hass' fourth collection of poetry and a nominee for a National Book Award.

  • Jill Duerr Berrick, director of the Child Welfare Research Center in the School of Social Welfare. "Faces of Poverty: Portraits of Women and Children on Welfare" profiles some 400 women receiving state welfare assistance and concludes the reality is far different from the stereotypes.


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