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Media Advisory

UC Berkeley conference on emerging social media, "BlogOn"

14 July 2004

ATTENTION: Business and technology reporters, editors

Contact: Kathleen Maclay
(510) 643-5651 ckm@pa.urel.berkeley.edu

"BlogOn," a University of California, Berkeley, conference on emerging social media including online journals called blogs, online social networks and other electronic social technologies. These are being used to connect people, and are associated with trends in investing, marketing opportunities and new business models.

The event will feature demonstrations of technologies such as mob-blogging, as well as discussions about how to use blogs for public relations, customer relationships and products.

Thursday and Friday, July 22-23.
1-4 p.m. "BlogOn" boot camp and a conference reception and "Defining Social Media" panel from 6-8 p.m., will be held on Thursday. More panel discussions and speakers will run from 8 a.m.-5:30 p.m. on Friday.

Andersen Auditorium at the Haas School, on Gayley Road between Hearst and Bancroft avenues.

Participants will include online publishers, entrepreneurs, corporate leaders and academics.

In addition to corporate support, the conference is being sponsored by UC Berkeley's School of Information Systems & Management, the Management of Technology Program at the Haas School of Business, and the Graduate School of Journalism.

For more details and registration information, go to http: blogonevent.com/blogon2004/ or contact Carla Thompson at (972) 562-0740 or carla@mc2pr.net.