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Media Advisory

Society and Consumption conference

08 March 2005

ATTENTION: Sociology, medical, environment, business writers

Contact: Noel Gallagher, Media Relations
(510) 643-7944 noelgallagher@berkeley.edu

"Society & Consumption," the 5th annual conference presented by the Berkeley Journal of Sociology. The keynote speech will be given by George Ritzer, sociology professor at the University of Maryland and author of "The McDonaldization of Society" and "The Globalization of Nothing."

Friday, March 11, 10 a.m. - 9 p.m.

UC Berkeley, Barrows Hall, 8th floor, Lipman Room

10 a.m. Registration and breakfast (free with RSVP)

10:30 a.m. Panel discussion:
. Manuel Vallee, UC Berkeley, "Swaying the Physicians: The Role of Advertising in the Prescription Process"
. Jamie Herring, Cornell University, "The Nation State and the Environmental Effects of the Consumption of Nickel for Military Uses"
. Keith Brown, University of Pennsylvania, "Altruistic Consumption: The Roots of the Fair Trade Movement"

12:30 - 2 p.m. Lunch break

2 p.m. Panel discussion:
. Brian Lande, UC Berkeley, "Skilled Discipline: Consumption and the Expert Performance of Soldiering"
. Seio Nakajima, UC Berkeley, "Film Clubs in Beijing: Consumption as Production of Public Discourse in Contemporary Urban China"
. Leah Schmalzbauer, Montana State University, "Transamerican Dreamers: The Relationship of Honduran Transmigrants to the Ideology of American Dream and Consumer Society"

4:00 p.m. Keynote address by George Ritzer, "The 'Magical' World of Consumption: Transforming Nothing Into Something"

5 p.m. Dinner (free with RSVP)

7 p.m. Faculty Roundtable:
. Claude Fischer, UC Berkeley Department of Sociology
. Arlie Hochschild, UC Berkeley Department of Sociology
. Nancy Scheper-Hughes, UC Berkeley Department of Anthropology
. Moderator Kim Voss, chairwoman, UC Berkeley Department of Sociology