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Media Advisory

Haas Business Forecast Luncheon

25 May 2006

ATTENTION: Business and transportation editors, writers

Contact: By Ute Frey, Haas School of Business
(510) 642-0342 frey@haas.berkeley.edu

"Virgin America: Will it Fly?" a talk by Virgin America CEO Fred Reid at the 13th annual Business Forecast Luncheon organized by the Alumni Relations Office at the University of California, Berkeley's Haas School of Business.

At a time when a significant portion of the U.S. airline industry finds itself in Chapter 11 bankruptcy, Reid will address the state of the United States airline industry and prospects for Virgin America when, or if, the new start-up airline gets off the ground.

11:30 a.m.-1:30 p.m., Wednesday, May 31

World Trade Club, One Ferry Plaza, San Francisco. The World Trade Club is located behind the Ferry Building on the Embarcadero. Valet parking is available for $10 at the door. For directions, call (415) 981-1234.

Reid is a longtime advocate for airline industry innovation and reform. He is leading a management team that he says is determined to build a new high value, low fare, U.S.-owned, California-based carrier that customers will support. Most recently, serving as president and chief operating officer of Delta Air Lines, Reid oversaw the creation of Song, the first competitive, low fare airline launch among the six major U.S. network carriers. He also headed Delta Connection, the world's largest fleet of regional jets, and built SkyTeam Alliance, the world's most integrated global airline partnership.

The Business Forecast Luncheon is an annual event featuring business leaders' views and forecasts of their particular industries or areas of expertise. The event is organized by the Haas School of Business primarily for the school's alumni and their guests. Past speakers include alumni Paul Otellini, now CEO of Intel, and Arun Sarin, now CEO of Vodafone.

To register, go to http://www.acteva.com/booking.cfm?bevaid=109450. Members of the media may attend free of charge and should contact the Alumni Relations Office at the Haas School at (510) 642-7790 or alumni@haas.berkeley.edu.