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Media Advisory

Survey experts to discuss challenges of cell phone and privacy age

03 March 2008

ATTENTION: News desks

Contact: Janet Gilmore
(510) 642-5685 jangilmore@berkeley.edu

'"The Future of Survey Research," a panel discussion on the challenges facing university-based survey research and how to address them. The event is being hosted by the University of California, Berkeley's Survey Research Center.

Panelists will discuss which methods researchers should use to measure public opinion during a time when individuals are concerned about how their private information will be used and safeguarded; how declining citizen participation in survey research impacts policy makers; and how to address the challenges of using phone surveys during a time when many people are replacing land-line phones with cell phones. For more information on the center go to: http://srcweb.berkeley.edu/.

The event is free and open to the public.

Thursday, March 6, 3 to 4:30 p.m.

Lipman Room, 8th floor, Barrows Hall, UC Berkeley

Participants will include the following survey research center directors: Bob Groves, University of Michigan; Ron Langley, University of Kentucky; and Burke Grandjean, University of Wyoming.

Henry Brady, UC Berkeley political science professor and director of the campus's Survey Research Center, will provide opening remarks.

Merrill Shanks, UC Berkeley political science professor and director of the campus's Computer Assisted Survey Methods program, will guide the discussion.

This event is being held as part of a national conference of Academic Survey Research Organizations, a coalition of survey research directors from top universities and colleges across the United States. In addition, the panel discussion kicks off a number of events that will take place this year to mark the 50th anniversary of UC Berkeley's Survey Research Center, which conducts surveys for UC Berkeley faculty, for faculty at other universities, and for governmental agencies. The center's staff has an international reputation for collecting, processing and disseminating survey data.